Let Google Analytics do the work for you using Custom Alerts, which is a feature that's part of the new Intelligence section in Analytics. Some of the preset alerts available include such data as:
- Total visits decreases by more than 50% Unique visitors decreases by more than 50% Total page views decreases by 50% Average bounce rate increases by more than 50% and so on..
You can use these or create your very own. Log into your account and the appropriate profile and click on Intelligence in the left hand menu. You'll then be taken to the Daily Alerts dashboard. From there find the link that says "Create Custom Alerts". You'll then see this:
Give your alert a name. Choose something that's descriptive such as "Traffic decrease by more than 50%". Select the period when the alert would be performed (once a day, once a week, or once a month). Next is the important part of choosing what dimensions and metrics you want to monitor.
The first dropdown allows you to choose the following
If you choose anything but "All traffic" you'll be presented with additional conditions such as...
The next is the metric you want to measure by and offers the following:
In this example I'm interested in finding out whenever there is a traffic spike from visitors coming to my site from San Francisco.
So why would this be useful in this scenario? Suppose you have campaign that's targeting your San Francisco userbase and you've spent advertising money via Doubleclick or Google AdWords. You're a mediaplanner or the advertising agency and need to know the effectiveness of the campaign. Unfortunately you have many campaigns to juggle and keeping watch over every one of them is just not possible. With Alerts, Google Analytics does the work for you. So you can set Alerts to measure a threshold point in which you can then check or dive further at the data after the notification.
Learn more about Google Analytics to improve ROI for your advertising dollars at www.webanalyticstraffic.com
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